How to get more clients for a hair salon
Are you looking to grow your hair salon business? You’ve probably tried many marketing strategies. The problem is you are not the only owner of a hair salon. Many people own a salon and all of them use the same marketing strategies. Posting pictures and content on social media and hoping that some potential clients will see the posts and come running to your salon. However, it is not that easy. Social media is very cluttered and your content might get lost among the many contents available there. Social media does work wonders, but not always. It is a great tool but social media alone will not be very beneficial for your business. You need to expand your marketing strategies and come up with new and unique ideas that will attract the attention of your potential clients.
Many salon owners also offer discounts to their clients to compete with other salon owners. While a good salon marketing plan might seem like the obvious answer to some problems, there’s more to it than just running online campaigns and offering discounts. Plus, dropping your prices just to attract new clients is not a smart solution, especially if the salon next door is doing the same thing.
If you are a salon owner and are looking for tips on how to get more clients for a hair salon then keep reading.
How to get more clients for a hair salon:
- Build a website for your salon:
Creating a website for your salon will help you grow your business in many ways. There are many good website builders for salons available today that allow you to create a professional-looking website yourself without the need for any technical skills. Creating your salon’s website yourself will for sure be the cheapest marketing solution if you think about money. While creating the website you need to step into your customer’s shoes and try to think like them. What will your clients want to see when they visit your website, what will they like to click, and many more.
- Word of mouth:
As a small local business, you must become familiar with and engage with the demographic that surrounds you. One of the best marketing tools you can use in your favor as a salon owner is interacting with your target audience and applying the word-of-mouth marketing strategy. Interacting with prospective new salon clients as well as current customers will not only raise brand awareness but can also establish a sense of trust for your business within the hair salon industry. Word of mouth is one of the most cost-efficient ways of marketing your business to a vast group of potential clients.
- Partner with small businesses:
A salon partnership refers to marketing and cross-promotional opportunities with other businesses — ideally those that are also in your local area. These can take place either within your salon or through your marketing channels, such as social media, email marketing, etc. In most cases, the purpose of a salon partnership is to gain access to a pool of prospective clients who are likely to be interested in your offerings. Salon partnerships can take many forms, depending on what businesses you partner with and your overall goals.
- Leverage your skills:
If you own a hair salon, you are already trained. You probably have a lot of skills such as cutting hair, hair coloring, styling, and many more. With all that skills you can open a youtube channel where you share your tips and tricks on how to style hair for different occasions or how to take care of different hair types. If you do not want to spend your time recording and editing youtube videos, you can also give in-person classes to people. This way you will be able to promote your business by yourself to a live audience.
- In-person giveaway:
You have probably seen the giveaway trend on social media. Trying a business giveaway is a great idea if, after a while, you start to feel like discounts and promotions aren’t working as well as they used to. You might look at business giveaway ideas if you’re struggling to come up with fresh ways to keep customers coming back. Offering clients hair products or makeovers if they refer at least 3 people to the salon is a great way of boosting your business.
- Photo marketing:
Since beauty salons have existed, photography has been a key part of marketing. Elegant photos of glamorous people are a mainstay on salon walls, and now those photos have shifted online. Professional photos of your clients give future clients a glimpse into your salon and how you can help them transform their looks. If you are using social media to promote your salon, use these photos on your various feeds. Glam pictures are visually appealing, and people often seek them out when looking for a new style. Posting professional photos of your work is also an easy way to keep your content fresh.
- Up your online review game:
You need to be up to date with how your salon is doing online. Keeping a track of all the reviews and working on negative reviews to change the client’s perspective of your salon is a great way to maintain a good reputation of your hair salon business online. The most crucial aspect of responding to a review is to ensure your engagement is positive. This is your chance to get your views across. Use this opportunity to engage with your customers. A poor review handled well, can often be just as powerful as a positive review. 88% of consumers say they trust online reviews as much as personal recommendations.
- Paid advertisements:
If you want your business to bloom then investing in the promotion is not a bad idea at all. Think of it as a long-term investment. Paid advertisements are the way to go. Some examples of paid advertisements are as follows:
- Google Ads: About 80% of the search engine market already belongs to Google. Google now processes over 63,000 searches every second. If people are looking for a local salon, they might search using Google. You can appear for these searches by creating digital Google Ads. Google Ads can display text and images.
- Social media advertisement: There are many ways in which you can market your hair salon business using social media. For example, Facebook ads are one of the most common ways of advertising any business. This may however be on the expensive side of the scale. You can also collaborate with influencers to promote your business. Find a famous influencer with a lot of followers and send them your products or offer free services and in return ask them to promote your business. This is one of the most common methods of marketing in today’s world.
There are many more ways of advertising your business online. These are just a few examples.
- Organize events:
You own a salon, you have an opportunity to organize numerous events related to haircare and styling. OrganizingOrganize holiday events, ladies’ nights, or MothersMother’s day events, where you provide special offers to women. Plan early on in your year what your events will be so you can start promoting them early. Remember that a lot of these salon event ideas can be done after regular operating hours. That means you get extra business and increase profits without disrupting your regular client service.
- Give attention to your staff:
Most of the time salon owners do not realize that their staff is not working as well as you expected them to. Motivating your staff from time to time through different means will help in maintaining a healthy working environment. You can do that in a variety of ways:
- Make your employees feel involved, and ask for their opinions when deciding on the salon.
- Offer promotions, and rewards such as “employee of the month”, to staff that work hard. This will motivate the workers to excel in their job.
- Have regular conversations with your employees. This will help build great owner-worker relationships.
- Celebrate the success of the salon with the staff, take them out. This will maintain a fun environment in the salon.
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