How to get more nail salon clients
Nails have become as significant as makeup and clothing and with every person wanting to be on top of their fashion game, there is always something new. While rhinestones are popular, long nails are not far behind along with their minimalism. The most-preferred cosmetic items are nail polish and lipstick. Both are the most-bought items in the beauty and cosmetics industry of the world. A survey suggests that a woman who owns a moderate amount of cosmetics will have at least 12 different types of lipsticks and 24 different types of nail polishes in her collection. It is an impressive number when other products are taken into consideration.
An ever-increasing trend of nail grooming with flourishing whirly nail designs, intense colors, touches, and abilities is being introduced in both the fashion industry and the beauty world. The changing trend of the nail art leaves us surprised with the latest designs and colors in style. With rising and everyday changing trends in the fashion industry, one needs to stay updated and in style to beat the trend.
Nail art has always added to the beauty of one’s personality and having realized the same, salons have brought a three-dimensional touch to nail grooming. While sometime back nail art only consisted of cutting and decorating nails, nail care, nail color and art, piercing, and artificial nails, it is now that the growing popularity of 3D nail art has made a transition in the industry during recent times.
At this time, there is no doubt that it is a huge market to be in and that it is here to stay. However, due to the pandemic, many nail salon owners have lost their income. Many are trying to revive their business. If you are a nail salon owner and are looking for ways to attract more clients to your salon then keep reading.
How to get more nail salon clients?
- Easy accessibility:
Many people these days prefer to book their appointments online. So, if your salon does not offer online appointments then it is most likely that clients will skip your salon completely. Having online booking available is one of the keys to moving your salon business growth into autopilot. You need to get good salon software that can manage your bookings online and in fact, take care of many parts of your business. One example of such software is Persona. It is 100% free and available on the google app store and googles play store.
- Work with an influencer:
You have probably seen people on TikTok or Instagram promoting different businesses. This is because big brands and small businesses are increasingly turning to influencers to help them generate awareness of their offering. It’s one of the most effective marketing ideas for hairstylists and beauticians who deliver noticeable results through their service. It’s enough that the right influencer posts a picture of a transformational hair color result from your salon to have your phone ringing for days.
- Come up with a loyalty program:
You might be wondering about what a loyalty program is. A loyalty program is a marketing tool where rewards, discounts, and other special incentives are offered by the business owners to their clients. These programs are designed to boost the clients to come back to your salon or any other service that you are offering.
- Focus on referrals:
Most people trust their friends on matters like choosing a restaurant or salon. Thus referrals can be a great marketing tool for you to get more clients to your nail salons. You could use your loyalty program as a helping tool in getting more referrals. You could reward clients who bring more people to your salons. Rewards could be anything like discounts or nail products. Referrals work wonders for many salon owners, and it’s time you try them out.
- Identify your target audience:
In order to start advertising for any business, one of the key steps is to identify whom you want to target with your advertisements. It is also very important to narrow down your target audience in the beginning. You can expand the reach to other people once you have set your foot strong in the salon business. For example, you can focus on women with children. Offering them special discounts and watching their kids while they are getting their nails done is a very good way to attract more women. Many women don’t go to salons because they do not know what to do with their children. The key to promoting any business is to identify the customer’s problem and come up with an idea to solve it.
- Know your competitors:
You know what you want and you know your strengths and weaknesses. So conducting a SWOT (Strength, Weaknesses, Opportunities, and Threat) analysis will help you better understand what you lack and who your competitors are. At the end of the day, your goal is to attract many clients, and you can only do that if you are better than your competitors and offer something unique. By studying your competitors you can also get to know the areas where people are lacking behind. You can then work on those areas so that you would be the only one offering services in that area.
- Build relationships outside of your salon:
If you know people in other businesses such as hair salons or any other business that line up with yours, I suggest you build good relationships with them. If your friend owns a hair salon, it is likely that their clients might need the help of a nail technician. So team up with them and give back more to your community. Referrals from the right strategic partners who understand the profile of your ideal clients give you the opportunity to scale the impact you have on the clients you feel called to serve.
In short, the right strategic partnerships in any business are genuine human relationships that grow both your impact and your earning potential.
- Social media advertising:
Many marketers say that social media has been an effective marketing tool for their business, and it’s easy to see why. Organic social media, if managed by yourself, costs pretty much zilch. It can help you build an organic following online in a way that allows you to interact with your community. That’s why social media is one of the most realistic ways to market a business, especially if you’re just starting out. The traffic you generate from social media can then be redirected to your nail salon website or blog, in order to push your potential clients further down your sales funnel – for example, by growing your email list! And because they already know who you are, they will be more likely to trust you and book a discovery call with you down the road.
- Maintain a friendly work environment:
Most of your salon’s success depends on your salon itself, for example, your staff. You need to engage with your staff at times. Ask them if everything is ok in the salon and if they would like anything changed or added to the salon. It is very important to take your staff’s input while making any major choices for your salon. This will make your staff feel involved. Small actions like celebrating the salon’s success with the staff, offering rewards to the staff that performs well, etc. Next time try to have conversations with your staff and see how that works for you and your salon.
- Organize/Attend events:
Events are a great way to get to know people and let them know about your salons. While attending an event you yourself can advertise your business. Invite them to your salons, making sure they can easily book appointments. Tell them that you would be the one seeing them at your salon. While marketing your business it is very important to know how to persuade your potential clients. You can organize events in your salon where you offer special discounts. This will get you new clients and also make them want to come back again.
If you are someone who owns a nail salon and is looking for someone to manage your business, then you don’t need to look hard for it. Persona is the best tool for managing all of your business and financial aspects.
The persona app is completely free and it can help you with payment collection, expense management, and many more.
You can download the app for free from the google play store or apple store or simply sign up at the bottom corner of the screen.