Marketing for Life Coaches

Daniel A., February 3, 2022

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You have settled on pursuing a career as a life coach. As much of an accomplishment as that may be, it is not even half the battle of making this a successful career. Once you decide to take on being a life coach you have to now accept that you are responsible for making your own profit. In order to make a profit, you have to delve into different avenues of business. A very important aspect of business you’ll have to learn is how to handle marketing for life coaches. 

The ability to market your business is what can take you to the highest level of being a life coach. Unfortunately, you can be the best life coach there is but if nobody is aware of your services then it will not matter in the end. You have to be able to bring in new clients regularly or you will not be able to grow as a business. However, the best part of marketing for a life coach is that it’s less about marketing a business as much as it’s about marketing yourself. 

Brand Yourself

In order to grow your life coaching business, you want to be able to sell yourself in the best light possible so that all who are in need of your talents can access you. However, there are some specific ways you would need to consider before going about marketing yourself. 

This article will go into depth on what matters and doesn’t matter when marketing yourself to the public. Life coaching is a necessity in today’s society and it is pertinent that those who are pursuing this career are able to put their services and skills to usage. 

Target Audience

According to most marketing gurus, it is greatly beneficial for life coaches to choose a niche. A niche is defined as a sole distinct segment, so when applying the term to life coaching it simply means to specify what you are coaching. You may be good at more than one niche so it doesn’t have to be one sole topic but definitely not so many that you cannot narrow down a certain audience. 

marketing for life coaches

The reason you want to narrow it down to a specific niche is that it makes it easier to target an audience. If you can target a specific audience you can maximize your marketing output. You want to be able to market yourself as an expert in a certain concept because that will draw in clients.

You can save a lot of money on your marketing budget, as well, by maintaining a niche and adhering to it. Developing your coaching packages as tailored to one audience also saves you time and effort. 

Engaging Coaching Packages

If you have chosen a niche you want to market your specialties to (depending on the life coaching certificate you hold), then the next step is to design service packages that will be enticing to that audience. They must be very clear in what the objectives are and give an estimate as to how long it will take to achieve them. Clients should be able to comfortably decide what is best for them due to how well the services are outlined. Your packages should be able to answer the following questions:

  • How long does a typical session last?
  • What is the frequency of these sessions?
  • Can clients choose whether sessions will be online or in person?
  • What has been the average length of an entire program for former clients?
  • Are there other benefits included?
  • How much will clients be charged? Is it session by session or for the entire package at once?

You should consider yourself in good standing if these questions are able to be answered when a client views your program packages. 

Free Trial Sessions

At first, something like a “free session” being suggested to you can and probably does sound like it will not benefit you in the long run. However, this can be important in marketing your business. A lot of people are indecisive and need more definitive reasoning to get involved in something such as life coaching. You can read our full article about how to start a health coaching business. Offering them a free trial gives them an opportunity to experience your services and make a properly informed decision. 

Further, this allows you to turn away prospective clients that you cannot help. There will be times when a client may not be a fit for your services. This is important because taking on the wrong type of clients can lead to negative reviews about your business. Those negative reviews could have been avoided if you’d just cut the relationship before it started by being honest. You can make this process more formal by developing a questionnaire that you have potential clients fill out that can help you decide how well they fit into your program.

Use Social Media

At this point in society, you’d be hard tasked to find any business that would not benefit from using social media. Social media is free to use and once established properly can be a very easy piece of your marketing strategy that can help you immensely. The goal is to grow an organic following where you can easily reach your target audience. In turn, you can increase the traffic to your actual website/blog that will then increase sign-ups for your program.

Social media also simplifies a client’s experience in terms of evaluating if they and your program are a fit. Since they are online they can see your packages and how they have benefitted your clients in their lives. Upon seeing those results the opportunity to sign up is at the touch of their finger as they will have a direct link to the booking site. 

tips on how to do life coaching marketing

In taking this route make sure you are utilizing the right social media that suits your business. Sites like Instagram, LinkedIn, Facebook, and Pinterest are set up to best support your marketing needs and wants. Also, YouTube is a great tool for video content as lately video content has been a medium through which people intake a lot of their content.  

Using Persona

Once you properly apply appropriate marketing techniques to your life coaching business, you will find that you will become a lot busier than you were at its inception. Thus an app like Persona will perfectly fit your needs as you seek to relieve some tasks off your responsibility list. 

Persona gives its users the usage of hassle-free scheduling for you and your clients, the ability to monitor your taxes so that you can get the biggest returns, booking, and payment collection. The entire operation is completely digital and best of all it is free to everyone who uses it, forever. All it takes is to download it and you can relieve the most tiresome tasks off your shoulders making it easier for you to focus on performing your services to your clients.


The beauty of networking is how simple it can be. At times, networking is advertised as going to these specific events that certain “types of people” will be attending. However, it can be as simple as interacting with the professionals you know in your daily life. For example, if you are at a dentist appointment and in speaking with your dentist you tell them you’re a life coach. The dentist may be able to refer you to someone who is looking for someone of your expertise. In return, you can refer someone you know that may need a good dentist. Just like that, you have networked and even potentially created a partnership. 

life coach marketing - best ways

Client Referrals 

A large majority of your marketing is based on aspects that you personally see-through or make happen. On the other hand, there is a portion of your marketing that must come from your clientele. Every person that owns a business will try their best to sell themselves as the perfect fit for potential clients. However, there’s a difference when a client says that about your business for you. Prospective clients are more likely to go with the first-hand account of current or former clients as fact. Thus if a client you have already serviced is giving you praise it looks much better for you than singing your own praises.

You should include sections on your various social media and websites that allow for client reviews to be given and shown to the public. The testimonials left by them will serve as a visual endorsement for you that resides online for all to see.  

Make A Distinction Between Yourself and Competitors 

Once you’ve settled on how to start a life coaching business, the next goal is to gain new clients on a consistent basis. This goal is more attainable if you are marketing yourself in a unique way that sets you apart from the others in your field. It is recommended that you do research on others that are in this same field of work. Research those that have been doing it for a long time and those that are new as well in order to see where you align. After seeing all that is being offered by the competitors you can distinguish what you can do to make your business different. Whether it be pricing, free sessions, e-books, help guides, etc. you can use different variations to separate your services from the rest. 

Persona is the #1 management platform for independent business owners. it's 100% free, download it now.


Persona is the #1 management platform for independent business owners. Download it now, it's 100% free.

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